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Wednesday, April 26, 2017

The Best & Worst Filipino Movie Posters Of 2016


A movie poster can either make or break the film, believe it or not. A good poster is equal to a good marketing strategy, which contribute to the film's success. I've always been fascinated with movie posters. Because the poster is the first thing you see before the actual movie. Now, I know that the first quarter of 2017 is already done and we are almost nearing end of the second quarter. But it's not too late to pick out the best and worst Filipino movie posters of 2016. This list includes all Filipino films (whether it was released commercially or screened through film festivals) from 2016.

The Worst


10. Mano Po 7 : Tsinoy
Seriously. I know the film has a star-studded cast, as seen in the trailer. But crowding this poster with all the characters of the film is just way too much to handle. This isn't another Star Wars sequel, for God's sake.


9. Kabisera
The poster would have worked with Nora Aunor alone in it. But cramming too many faces into the picture just messed it up.


8. Barcelona : A Love Untold
I am big KathNiel fan for six years now. I've watched all their films and television series. This movie was actually okay, but that poster isn't. I know Barcelona is a great place for an epic love story, but this poster makes me feel like the movie's a period drama, which it is not. Too dramatic, perhaps?


7. This Time
I know I sould feel a kilig sensation here but this poster is just too plain and unimaginitive. It doesn't do the film any justice. It doesn't do James Reid and Nadine Lustre any justice either. They deserve so much better. Take this from a Jadine fan for four years. Their poster for "Talk Back And You're Dead" was way better and more acceptable.


6. Just The Three Of Us
Where are you looking at, John Lloyd Cruz? Seriously?


5. Imagine You And Me
Aside from the movie's title being a reversed version of 2005 German-British romantic comedy "Imagine Me & You" starring Lena Headey (can't they think of any more generic title?), this poster is eerily similar to the poster of the #8 movie in this list. Just saying.


4. Everything About Her
Why do I feel like Ms. Vilma Santos' head is not equally proportional to her body. And that nose line? Ugh. I love Angel Locsin's facial expression though.


3. The Super Parental Guardians
Just like the problem with almost all Pinoy movie posters. Overcrowding it with all the characters from the film. And just look at poor Onyok Pineda's body here. Equal proportions, guys. Please.


2. The Unmarried Wife
Feels like something any seven year old with a smartphone could do with a photo-grid app. Did they ran out of ideas for a poster? Ugh.


1. That Thing Called Tanga Na
A poster that tries to be funny but ended up lame and tasteless. Sorry.


The Best


10. Ma'Rosa
The film's gritty and realistic depiction of drug trafficking and police brutality is perfectly captured in this poster, featuring a still from the film.


9. Hele Sa Hiwagang Hapis
Though this isn't the poster they used for the theatrical distribution of the film (they choose the one featuring Piolo Pascual and John Lloyd Cruz, for obvious marketing reasons) this is the better one for me. It's simple yet it thought-provoking. And it also adds more mystery for the film. No need for star-power.


8. Always Be My Maybe
Of all the posters of the dozen romance flicks from Star Cinema last year, this one really stood out. It's simple, sexy and sweet. It looks natural too. Not computer-generated. And the chemistry of the two actors fills up the picture.


7. Apocalypse Child
How can you ignore this beautifully watercolor-painted poster courtesy of the brilliant Christina Dy, who is known for her large-scale illustrations, and also happens to be the production designer of the movie.


6. Ang Babae Sa Septic Tank 2
This colorful poster for this film seems like a throwback to the old school Technicolor films of yesterday. Not to mention, the posing of the lead gives a satirical stab on the romance films of today.


5. Baka Bukas
Simple, yet elegant and stylish. This poster perfectly captures the spirit of today's millennials. The juxtaposition of the lead character and the title (which literally translates to "tomorrow maybe") evokes a sense of hope that, maybe tomorrow, everything would be better for her.


4. Sakaling Hindi Makarating
This colorful postcard is not only gorgeous to look at, but is actually an integral part of the film's story. I actually bought a copy of this postcard during the film's screening in UP Diliman last year. I just love it.


3. Mercury Is Mine
Pokwang's clingy gesture says it all. Plus, that big knife she's holding adds a grim and unsettling look to this poster of this dark comedy film.


2. Seklusyon
Though we see a lot of characters depicted in this poster, it doesn't feel so overcrowded. Instead, it actually makes it more catchy with the way they are arranged. And Rhed Bustamante's look couldn't be much more scarier.


1. 2 COOL 2 BE 4GOTTEN
This was the first poster they released during the film's film festival run last year in the 2016 Cinema One Originals. It perfectly captures the film's 90's vibe with it's polaroid styled image of the three lead characters, plus the way the credits were placed here makes it look like one of those high school projects that you used to do before you discovered the power of computers and printers. An instant throwback to the yesteryears.

So do you have some other eye-catching movie posters from Filipino films released in 2016 that you have in mind and you think should have been included in the list? Share us your thoughts in the comments section below!

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